Editor's note: Ask An Editor is an occasional column celebrating LNP’s 225th anniversary. Send Ask An Editor questions to Lori Goodlin, content and production editor, at firstname.lastname@example.org.
Q: I am 58 years old and have been reading newspapers almost daily since I was a 10-year-old paperboy for the Philadelphia Bulletin. Now, there are few things as enjoyable as sitting comfortably with a cup of coffee and the LNP newspapers on a Saturday or Sunday morning. I dread the day, should it ever to come, when newspapers are a thing of the past.
There is one thing that has annoyed me always (and to this day still does annoy me) with newspapers, however.
I have always wondered: Why can’t the news stories begin and end on the same page? I get that the front page needs to have many different articles/topics and they must be continued on other pages, and an especially long article can’t be on one page, but there is no logical reason in my mind why ads can’t be rearranged so that stories can be started and finished on the same page.
It is annoying having to read part of a story and then have to go to a second and sometimes third page to finish what are often times even short articles. Is it just me?
We asked page designer Penny Grubic to answer.
A: I am happy to hear that your morning routine includes reading the paper with a cup of coffee. It is one of the more pleasurable ways to start your day, and we hear that quite often from other readers.
To answer your question, you are right about LNP wanting to place a variety of stories on the front page to include different articles and topics, and for visual interest as well. For inside pages, where most advertisements appear, our news articles are placed only after the advertisements are on the page.
Advertisers often have specific requests for where their ads will appear. Examples are a cosmetologist who may want their ad on or near our Health & Fitness page or a sporting goods store interested in having their ad in proximity to local sports results. To accommodate those requests, we find it necessary to start a story on one page and jump it to another.
We try to minimize jumping a story to a third page. We would rather jump an important story than exclude it altogether.