The MOOSE is in the LOOP.
The Lancaster City Mayor’s Office of Special Events is changing its name and mission.
The arts and entertainment events organization is becoming the City of Lancaster Office of Promotion.
In its expanded role, LOOP will promote Lancaster city as a destination for the arts, shopping, cultural attractions, dining and special events.
Beginning next year, LOOP will also manage visitor services, acting as a concierge from the downtown visitors center.
LOOP staff will replace those of the Pennsylvania Dutch Convention & Visitors Bureau. The bureau has operated the center on the northwest corner of Penn Square since 2009.
According to a statement released Monday, LOOP plans to renovate the visitors center and add interactive exhibits.
Interactive guides to the city will also be developed, which visitors can access by smart phone.
A new visitors guide to the city is also being developed and a new visitor website, VisitLancasterCity.com, is being launched.
LOOP will also continue managing First Fridays, Music Fridays, Celebrate Lancaster, the Red Rose Run, the Mayor’s Holiday Tree Lighting and other events formally organized by MOOSE.
The change from MOOSE to LOOP follows two years of study. It comes after the merger of MOOSE, an event coordination and permitting office, with the LancasterARTS, a city arts promotion organization, in 2012.
A consultant, working on behalf of MOOSE, conducted 15 interviews with organizations, six focus groups with the city arts community and 360 online surveys.
That data helped shape the role of LOOP.
On Monday, August 18, LOOP will move from MOOSE’s City Hall office, at 120 N. Duke St., to the third floor of the old city hall, on Penn Square, above the visitors center.
Block party permits and other permits for the use of public space will be issued from the Penn Square office. The LOOP office on Penn Square will operate the same hours as the visitors center, Monday through Friday, 10 a.m. to 4 p.m.
LOOP’s phone number, 291-4758, and email addresses of staff members will not change.