Kraft Foods wants to help parents get their children to eat more vegetables by telling the kids a little white lie.
On Monday, the food company announced it is introducing Kraft Salad Frosting, its Kraft Classic Ranch Dressing disguised within a squeezable frosting tube.
“Let’s be honest, parents lie to their kids,” Kraft’s news release said. “It is their secret weapon in parenting, especially when it comes to food.”
Ranch is the most popular dressing in the country, Kraft reasons, and kids love anything with frosting on it.
Hence the intersection of the two to help parents trick their kids into eating salad, broccoli, carrots and other veggies they can dip in the “frosting.”
Keep in mind that having kids put real vanilla frosting on their salad might actually be a healthier option.
In announcing Kraft’s new product, CNN notes that 2 tablespoons of the ranch dressing contains 110 calories, 11 grams of fat and 290 milligrams of sodium. Two tablespoons of actual vanilla frosting (the Betty Crocker variety) has 140 calories and just 5 grams of fat and 70 milligrams of sodium, CNN adds.
Kraft did not announce when or where the new “salad frosting” will be available.
But the company, a division of Heinz Kraft Foods Co., is offering parents the chance to win a free, limited-edition sample of the salad “frosting” by admitting to the other parenting lies they tell their kids.
Parents are asked to share their “best parent lies” on Twitter, using the hashtags #LieLikeAParent and #contest. Kraft will select 1,500 winners, based on Twitter “likes” and originality.
For more information, visit www.kraftlielikeaparent.com.