LEARN HOW TO REACH YOUR CUSTOMERS WITH DIGITAL MARKETING
In this interactive workshop, you’ll learn which digital marketing tools are right to grow your business and how to use them.
- Why today’s digitally connected customer is harder to engage than ever before.
- How and when these customers use different digital media.
- What you can do to improve your social media and search strategy.
- Geo-fencing: how to set up campaigns that are relevant by time and place.
- How to use “near me” searches on Google to reach nearby customers.
- How to use video clips to improve performance.
This is a free 90-minute workshop which includes a light breakfast. You’ll hear presentations by digital marketing experts and have a chance to ask questions related to your business.
- LNP - the only daily newspaper of Lancaster County.
- LancasterOnline.com — the number one source of online news in Lancaster County.
- Pocket — our TMC product.
With these three products we reach every household in Lancaster County.
Few communities in the nation have newspaper roots as deep as Lancaster's or owner families as committed to their papers. The daily newspaper was first published in Lancaster in 1794, and is one of the oldest newspapers still publishing in the United States.
The Intelligencer Journal itself represented a merger — of the Intelligencer and the News Journal. The Intelligencer had been an afternoon newspaper until it combined with the morning News Journal in 1928. The publication dated from The Lancaster Journal, founded in 1794.
The Lancaster New Era dates back to 1877. In 1920, the New Era merged with the Lancaster Examiner, a newspaper that had been started in 1830. Three years later the Examiner-New Era was renamed the Lancaster New Era and Examiner, and the paper dropped "Examiner" from its nameplate entirely in 1928.
In that year, Lancaster's Steinman family, which had been in the newspaper business here since the 1860s, bought the New Era from Paul Block. Block was a national publisher with formidable resources whom the Steinmans had outlasted during a "newspaper war."
The Lancaster New Era and Intelligencer Journal merged in 2009.
The Sunday News was established by James Hale Steinman and John Frederick Steinman in 1923. It was Lancaster County's first local Sunday newspaper.
In 2012, the Sunday News, which had its own staff, became part of a united newsroom.
On Oct. 16, 2014, the newspaper was renamed LNP and given a new look, a sharper focus and easier-to-use sections and pages. These changes reflect LNP MEDIA GROUP, Inc.'s deep and ongoing commitment to meeting the print and digital needs of our growing audience, our valued advertisers and customers, as well as Lancaster County.
LNP MEDIA GROUP is part of Steinman Communications which is an innovative multi-channel communications group that delivers high quality information and entertainment to diverse audiences through advertising, digital marketing services, printing and database marketing. Other Steinman Communications companies include:
- Lancaster Farming: The leading agricultural weekly newspaper in the Mid-Atlantic region. Includes extensive advertising opportunities for equipment listings and auctions.
- LancasterFarmingLocator.com: Lancaster Farming’s online equipment listing site, featuring trucks, tractors, trailers, construction equipment, auctions and more.
- Lancaster County Weeklies: The Lititz Record Express, Elizabethtown Advocate, and Ephrata Review, are three hyper-local weekly newspapers serving their respective communities with news and information.
- DBC Media: Radio advertising on 14 stations covering Delaware, Maryland and Southeastern Pennsylvania and digital marketing services including responsive website development, text message marketing, digital advertising, online promotions and online reputation management.