What do Jonas Brothers, Aerosmith, Queen, Backstreet Boys, Lady Gaga, the Shed at Hudson Yards, Post Malone, Lizzo and the Royal Opera House all have in common?
They worked with Tait in 2019.
Tait, the live-event industry’s biggest provider of staging and a power behind Rock Lititz, displayed its work worldwide at concerts, theaters, awards ceremonies and sporting events.
The company released its 2019 yearbook, which lists its more than 160 clients of 2019 as well as contributions to major live entertainment projects. While LNP | LancasterOnline previously reported several of the projects, such as the Lady Gaga Las Vegas residency, the Wells Fargo scoreboard and the Queen and Adam Lambert Rhapsody Tour, the 2019 yearbook offers a comprehensive, recent and public look at Tait's client list.
The client list was shared publicly for the first time last week by Tait President and CEO James “Winky” Fairorth and Chief Creative Officer Adam Davis in a message on Facebook.
“We closed out the decade with an extraordinary year,” the posts states. “True to our values, we will continue to strive for excellence and innovation like the next decade deserves.”
Here's a look at a few of Tait's 2019 clients. For the full list, click here.
Musical tours (that included Hersheypark Stadium concerts)
• The Jonas Brothers’ Happiness Begins tour that included a stop at Hersheypark Stadium in September featured a custom-built main stage and a kinetic video screen that moved up and down.
• Two weeks after the Jonas Brothers show, fellow boy band Backstreet Boys wrapped up its North American DNA World Tour at Hersheypark Stadium with a show that featured a main stage with a diamond-shaped runway and an LED vortex that framed the stage.
For @theshedny's action-packed musical, #DragonSpringPhoenixRise, #TAIT provided 7 performer flying winches + 8 Nav Hoists used to move scenery. #FunFact: #iQpoweredbyNavigator automated scenic elements + flew performers during the show. Photo by Stephanie Berger, The Shed. pic.twitter.com/fWbmzUxxOF— TAIT (@TAITTowers) July 3, 2019
• Tait also helped launch the opening season at the Shed at Hudson Yards in New York City, which the New York Times described as “one of the most significant additions to New York City’s cultural landscape in decades.” It provided equipment used to move scenery for the musical “Dragon Spring Phoenix Rise.”
• Nearly 10,000 miles away, Tait helped modernize the production of “Billy Elliot the Musical,” making it easier to take the show across Australia.
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Keegan-Michael Key dropped in ‘Mary Poppins-style’ at the Academy Awards to introduce Bette Midler’s performance of "The Place Where Lost Things Go". For Key’s grand entrance, TAIT supplied a performer flying rig activated by TAIT Navigator. Additionally, for Midler's performance, TAIT provided the magical world of Mary Poppins with 30 floating umbrellas. Of the 30 umbrellas, 14 were connected to TAIT Nano Winches and floated throughout the performance. Swipe left for the full experience! 📸: MSN + Getty Images #TAIT #ExperiencetheExtraordinary #academyawards
• Tait technology allowed actor and comedian Keegan-Michael Key (a Penn State alum) to “fly” from the orchestra pit to the ceiling of the Dolby Theater in Los Angeles, California, during the 91st Academy Awards in February. Key introduced Bette Midler’s performance of “The Place Where Lost Things Go,” for which Tait provided 30 floating umbrellas.
• Across the pond in London, Tait provided automation solutions for the LED video screen displayed at the Olivier Awards that were televised and streamed online from Royal Albert Hall in April.
Sporting (and esporting) events
• The world’s best Fortnite gamers gathered in Queens, New York, in July to compete in the Fortnite World Cup. Held at Arthur Ashe Stadium, Tait created a two-story player stage that featured 100 custom gamer stations designed to resemble surfaces from the popular video game.
• In Philadelphia, Tait built a 90,000-pound scoreboard for the Wells Fargo Center, home of the NBA’s Sixers and NHL’s Flyers. Tait describes it as a first-of-its-kind, kinetic center-hung scoreboard that transforms, expands and compresses in “a quick 40 seconds.”
More big-name clients
• Other famous clients that worked with Tait in 2019 include Jimmy Fallon, Bruno Mars, Post Malone, Pink, Ed Sheeran, Metallica, Mumford & Sons, Muse, The Who, Tim McGraw, U2, Madonna, Lizzo and Jay-Z.
• Notable companies Tait has worked with include Amazon Prime, Apple, Comcast, Disney, Dreamscape, Facebook, NBC and Universal.
Tait was founded in 1978 by Michael Tait, a lighting and staging innovator who at that time worked for English rock supergroup Yes. He was introduced to Lititz when Yes visited its audio company there, a firm then called Clair Brothers, to rehearse for an upcoming tour.
The company boasts a global network of more than 900 employees in 14 office locations. At last report, it had about 380 employees in Lititz, site of its global headquarters.