When Forever 21 jumps into the local labor pool this summer, it will make a bigger splash than originally expected.
Company spokesmen this week said its new e-commerce fulfillment center here will employ 200 year-round.
But its work force could reach 600 during peak times, such as the back-to-school and Christmas shopping seasons, they said.
This newspaper reported Tuesday that Forever 21 had leased the vacant School Specialty distribution center along Route 283.
The global retailer, best known for its trendy clothes for teen girls and young-adult women, did not answer questions at that time about its plans.
Sources familiar with those plans said the company would have 100 employees year-round and a peak work force of 400.
After Tuesday’s story appeared, Forever 21 provided some information about its decision to lease the Rapho Township building.
Consumers who order Forever 21 merchandise via its website now have their orders filled in Los Angeles, where Forever 21 has its headquarters.
Opening the 1156 Four Star Drive facility will give Forever 21 more capacity to meet the rapidly growing volume of online orders.
The site also will trim three days off the delivery time to East Coast consumers, a key factor as retailers strive for ever-faster delivery.
Besides fulfilling e-commerce orders, the building will be used to ship inventory to Forever 21 stores too, the spokesmen said.
Forever 21 has leased the entire 400,000-square-foot facility, spokesmen said, and expects to begin operating there in June.
The company will offer an array of positions, from system operators to managers, administrative staff, packers and many others.
Forever 21 will install state-of-the-art equipment there, to complement equipment left behind by School Specialty.
The spokesmen did not address questions about the cost of Forever 21’s investment.
School Specialty opened the distribution center in 2005.
The provider materials, supplies and furniture used in education closed the site last spring, idling 148 workers.