The Lancaster County Business Group on Health said Monday it has expanded its reach to southcentral Pennsylvania, adding six counties to its market area.

With the addition of Adams, Berks, Cumberland, Dauphin, Lebanon and York counties, the group has been renamed the Central Penn Business Group on Health.

The Lancaster County Business Group on Health, with 121 member companies, was founded in Lancaster in 1984 by employers concerned about the cost and quality of healthcare.

The expanded group says its mission is, “To promote continuous improvement in the quality and cost of healthcare for our member companies, their employees and dependents.”

Executive Director Diane Hess said the change was predicated on the fact that healthcare purchasing strategies have become more regional in nature.

Hess said the business group’s previously announced partnership with Innovu, a data analytics company based in Pittsburgh, was another driver in the decision to rebrand and expand.

The goal of this initiative is to provide employer members with a robust analytics tool that will allow them to understand the cost drivers, health issues, and regional health priorities in order to make more informed decisions for both their employees and the region.

The Central Penn Business Group on Health is an independent, non-profit affiliate of The Lancaster Chamber of Commerce and Industry. For more information, visit, www.lcbgh.org.

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