FM 92.7 gives music more personality
Starting Monday, there
will be two new voices on WKZF-FM 92.7, and both are familiar names in central Pennsylvania.
From 3 to 7 p.m., Randy "Rock" Johnson will be on the air. Johnson, many listeners will know, was at WTPA-FM 92.1, formerly 93.5. He also worked at 92.7 when the station broadcast classic rock in the 1990s.
From 7 p.m. to midnight, Holly Love will be on the air. Love most recently worked at BOB-FM 94.9, but has been on the air at WLAN-FM 96.9 (FM 97) and a few other local stations.
Previously, WKZF ran automated programming with no live on-air personality from 7 p.m. to 6 a.m. Love fits right in with the upbeat music and fun that station officials have planned for the evenings.
Billy Baldwin, station manager for 92.7, said Love brings a lot of energy, and he likes having another female voice. (Carol Seidel works 10 a.m. to 3 p.m.)
The classic rock station updated its music last fall, adding more current rock songs to the playlist. Now it appears 92.7 is giving the music a pulse by adding two notable names and voices in this market.
Bringing in a name brand like Johnson should help. He is "Mr. Classic Rock" in this area, and has the voice and following to complement the format. He's worked at classic rock stations for nearly 20 years.
The move could hurt the competition as well, as Johnson worked for one of WKZF's rivals, WTPA. His loyal listeners may make the switch on the radio dial.
His addition does come at a price, as 92.7 on-air personality Justin Broka was fired. Broka worked for Hall Communications for 14 years in many roles and was a class act, a true professional.
I had the pleasure of working with Broka (who always looked about 10 years younger than his actual age) at WROZ-FM 101.3 "The Rose."
He worked overnights during the week, then joined the morning team, providing news and sort of playing the straight man during morning drive. (He has a great dry sense of humor.) He made the move to 92.7 a few years ago.
Radio listeners may also remember Broka from his years at WLAN-FM 96.9. He's also been a disc jockey at many weddings and parties in this area.
Awards: WGAL-TV 8 is slated to receive three Pennsylvania Association of Broadcasters Awards at the PAB conference, which kicks off today in Hershey.
The station won in the categories of best promo, for "Football Friday," best public service announcement and best TV website.
Staff writer Eric Stark discusses trends and tidbits in broadcast media each week in the Sunday News. Write to him at email@example.com.