FROM LANCASTER TO LA THE GAP GIG COMING UP NEXT
Model behavior Country Day grad, girlfriend make their mark in Gap ad campaign For a while, Greg Rogove and Diana Garcia couldn't go anywhere without running into themselves. BY MARY BETH SCHWEIGERT, Staff Writer
There they were on a life-sized video screen in Times Square, or chugging
Writing, performing and recording music remains Rogove's first love -- besides Garcia, of course.
Rogove, a drummer who also sings and plays piano, got his start in the mid-1990s, playing with The Blue Box Agency at coffeehouses and other small Lancaster venues.
"I realized in our first or second show that music really moved me deeply, more than anything else ever had in my life," he says. "I felt comfortable ... immediately."
Rogove's mother, Linda Carvell, and stepfather, Robert Bresler, live in Lancaster Township. His father, Herb Rogove, lives in Ojai, Calif.
Rogove, 33, has played with the bands Megapuss, Priestbird and Unknown Mortal Orchestra. He also performs and records as a solo artist.
He was on tour in Mexico when he met Garcia through a mutual friend. Rogove was going through a bad breakup -- and his ex happened to be playing in his band.
"It was a nightmare," he says. "To deal with the pain, I got into the tequila cabinet."
Rogove ran into Garcia at a party, and they began talking.
"Literally five minutes into the conversation, our eyes locked deeply and we started kissing," he says. "It was a very, very special moment."
They've been together ever since.
Rogove and Garcia had no idea that her manager submitted their photos for a Gap casting call.
Rogove was apprehensive at first, but he warmed to the idea when he heard that musicians and actors he admired had signed on, including Jack Huston from "Boardwalk Empire."
The photo session took about five hours, from styling to the last shot.
"I was surprised at how serious they get about sock colors ... and the most minute shade change," Rogove says.
He and Garcia struck a variety of poses. She sat on his stomach while he pretended to be asleep. They also did a lot of jumping.
"They had us ... embarrass ourselves as much as possible in front of the cameras, and then we were done," Rogove says.
Garcia is used to doing photo shoots where she pretends to be a stranger's girlfriend. Working with her actual boyfriend was much more comfortable.
"Everybody said he's a natural," she says. "He really is."
Friends spotted the ads in stores and bus stops from London to Tel Aviv.
"A friend in Tokyo sent us a three-story version of us in the Gap store (there)," Rogove says. "In Mexico City, there were billboards on the highway."
Carvell saw the ads featuring her son at the Gap store in Park City Center and in Lucky magazine.
"Of course I love both those people, so I thought (the ads) were nice," she says. "I always knew he was a cute boy."
Rogove's brother made fun of him. So did most of his friends.
Rogove and Garcia may work together again soon. The recently shot sci-fi pilot "Rapid Eye Movement" stars Rogove as a scientist-turned-cyborg and Garcia as his wife.
They are waiting to find out the pilot's fate.
In the meantime, Rogove is working on several musical projects, including two solo records and an upcoming tour with Devendra Banhart. He's also part of a new venture with former members of The Mars Volta.
But if another modeling opportunity happens to come along, Rogove probably won't turn it down.
"It was a painless process ... and very lucrative," he says. "I don't even want to tell you how many months it takes me to earn that kind of money touring."