IHOP offers up the Griddle Melt
This week I reached out for a Western Griddle Melt, one of three new Griddle Melt breakfast sandwiches at America's No. 1 pancake parlor, IHOP, with 1,565 restaurants across the Americas. (Editor's note: closest is Wyomissing)
By introducing Griddle Melts, IHOP is hoping to tap into the big-money breakfast sandwich game. McDonald's has been printing money with its Egg McMuffins, Sausage McMuffins and McGriddles.
IHOP's other Griddle Melts are the Ham and Egg Melt, and the Spinach, Roasted Red Pepper and Cheese Melt. All three are limited-time-only specials.
Here is the IHOP Western Griddle Melt blueprint: a classic omelet spiked with smoked ham, sauteed peppers and onions, topped with melted cheese and more sliced ham, on grilled artisan sourdough bread. The sandwich comes with your choice of hash browns, seasoned fries or a nice cup of fruit.
Total calories: 1,470. Fat grams: 93. Protein: 60 g. Dietary fiber: 7 g. Carbs: 100 g. Sodium: 1,100 mg. Manufacturer's suggested retail price: $10-$12.
That's a ton of calories and fat (and carbs and sodium and everything else, including money) ... but these IHOP Griddle Melts are big food, and the calorie count includes a side of hash browns. The Western Griddle Melt is a two-hander; each half is the size of an Egg McMuffin. IHOP Griddle Melts are much heftier, and are packed with more goodies than McDonald's breakfast sammies.
The Western Griddle starts with a made-to-order omelet bedazzled with ham, peppers and onions. That goes on first. Then the chef piles on melted cheese and another layer of ham. The bread is fantastic -- savory sourdough. I'll eat an UGG boot if it's between two slices of sourdough.
Unlike most drive-thrus, where breakfast is restricted to morning hours, you can get a Western Griddle Melt at IHOP any old time of day.
Ken Hoffman's syndicated column appears Wednesday.