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McDonald's fish labeled 'sustainable'
NEW YORK (AP) -- McDonald's says it will be the first national restaurant chain to carry a label from a group that certifies sustainable fishing practices.
The blue "ecolabel" from the Marine Stewardship Council certifies that the Alaskan Pollock used in McDonald's Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices.
Major retail chains including Wal-Mart and Whole Foods already use the council's label. The nonprofit group is paid a royalty fee from companies that use its label.
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