Hershey attraction to offer personal candy bars
  • An artist's sketch supplied by Hershey shows the interior of the planned new Chocolate World attraction.

By CINDY STAUFFER
Hershey
Updated Jan 12, 2010 21:11

Say you've dreamed of concocting a chocolate bar loaded with bits of caramel, hunks of chocolate cookie, graham cracker pieces and those crispy rice thingies.

Topped with sprinkles.

And bearing your own name.

Call it the Sinful Cindy.

We're just saying.

Starting this summer, visitors to Hershey's Chocolate World can do their own thing at a new attraction called "Create Your Own Candy Bar."

It will be housed in a new 1,800-square-foot addition that will bump out of the Chocolate World building toward its visitor parking lot.

The attraction will include factory-like machinery, computer screens and packaging equipment.

Visitors will pay a base admission of around $12.95 for a 5-ounce bar and a half-hour experience. (A standard-size candy bar is around 1.5 ounces.)

Additional features may cost extra, but details have not been finalized.

At the groundbreaking Tuesday, Hershey officials said guests can take on the role of a factory worker at the new attraction, for which they declined to name a price tag.

They said "Create Your Own Candy Bar" will be the first experience of its kind in the industry.

"It will be an authentic factory experience, the opportunity to get hands-on and become a Hershey chocolatier," said Amy Hahn, Chocolate World's general manager.

Here is how the attraction will work:

Visitors will begin the experience by getting a "smart" personal identification card.

They will load their recipe ingredients into the card and use it to track their candy bar's progress.

The next stop in the process will be the dressing room, where visitors will don hairnets and aprons.

After that, they will see a video explaining the candy bar process.

Then it's onto a computer touch screen, where fledgling chocolatiers will select and load onto their smart card their choice of candy bar "inclusions," such as graham cracker pieces, crisped rice, caramel bits, chocolate cookie pieces, fruit pieces and a possible topping of Hershey Kiss-shaped sprinkles.

Creators then will head over to the candy bar machinery, which will be similar to what is used in the Hershey factory.

They will follow their candy bar through its "manufacturing" process, pushing buttons and pulling levers to activate key tasks.

While their bar goes into the cooling tunnel, candy bar creators will go to an interactive computer, where they will create their own packaging.

They then will watch as their bar is sealed and wrapped.

The candy bar creation will be the latest addition to Chocolate World, which opened in 1973 as a replacement for a tour of the Hershey's factory that used to allow visitors to peer at enormous vats of molten chocolate and see Kisses rolling off actual production lines.

Chocolate World features a free tour ride describing the chocolate-making process and a free Kissworks area where visitors can package Hershey Kisses.

For a fee, visitors can view a 3-D movie, make their own personalized chocolate bar wrapper, participate in a chocolate tasting program or take a trolley tour.

Chocolate World has hosted 75 million guests, making it the most-visited corporate visitors center in the world, officials said.

cstauffer@lnpnews.com

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