Take me out to the...concert
By David O'connor
Published Jun 25, 2005 12:17
Pinto, whose title is “General Manager, Lancaster Barnstormers Minor-League Baseball Team,” can add “Concert Event Planner” to his resume.

He was the soup-to-nuts guy behind the scenes for this past Sunday’s first concert ever at Clipper Magazine Stadium, featuring Bob Dylan and Willie Nelson.

As you may have heard, it happened, and it came off with few hitches or glitches.

And that was no accident, the dark-haired, energetic Pinto said Thursday evening at the stadium.

And what they learned last Sunday for 1960s poet Dylan and the ageless Nelson will be put to good use next Saturday, when the North Prince Street stadium hosts two acts from the early-80s heyday of MTV, Bryan Adams and Def Leppard.

Pinto, who actually arranged and booked next week’s show before the first one, feels like last Sunday night’s concert “put us on the map, as far as national acts are concerned.

“Because the promoters are going to say, ‘These guys are great to work with.’

“People didn’t know what to expect, having a concert at a baseball stadium. Sure, the Beatles played Shea Stadium, but it was a big venue” with a lot more people to work on it, Pinto said.

“This was many times smaller, and I think we still accommodated what the bands wanted, what the promoters wanted and I think what the fans wanted, too.

A crowd of 9,110 attended the show, the biggest at the new facility yet.

“Lancaster really stepped up as far as getting to the event,” Pinto said, “and I hope there are many more to come.”

It’s all in a (long) day’s work for the 41-year-old Pinto, a Chicago-area native who has been Barnstormers’ GM since September.

The Dylan/Nelson show earned good marks from neighbors about the noise, and Pinto thinks the team’s staff earned straight A’s from concert promoters-as well.

“The market is unproven, yes, but you know the expression, ‘Build it, and they will come’? That’s true for baseball, but they’ll also come for Def Leppard/Bryan Adams or Bob Dylan/Willie Nelson.”

But only if they are welcomed. And that’s the job of Pinto and the others at the ballpark.

While there were no major problems last Sunday, there were some things to work on for the upcoming show, Pinto said.

They’ll have more trash cans on the covered infield near the stage. Also, a lot of people Sunday were smoking in the non-smoking stadium, and forget about stepping outside for a smoke — the promoters said anyone who left the stadium couldn’t return.

“And how do you tell 6,000 people they can’t smoke?” Pinto asks.

Also, no pens or cameras were allowed in — at the request of Dylan’s people, not the Barnstormers. So Pinto and other staff people came up with the idea of “tagging” the cameras so people could pick them up after the show instead of having to walk back to their car.

Make no mistake, Pinto would love for the team to win in the Atlantic League.

But “the goal at the end of the day, when I go home, is not whether the team won or lost,” Pinto said Thursday, as the Barnstormers played well for much of the game, even getting back-to-back home runs, before losing in the ninth inning.

“And it’s also not whether Bob Dylan sounded good or not. It’s whether the fans had a good experience — and if they do, they’re going to come back, not just for a game or a concert, but for other events.”

One of those events will be a showing of the animated movie “SharkTale” on a giant inflatable screen at the stadium on Saturday night, July 9. Gates will open at 7 and the show will start at dusk, with tickets $5 for adults and $3 for kids 12 and younger.

It follows the motto of a plaque, shaped like a baseball in a glove, that Pinto has on his desk in the team’s month-old offices in the stadium: “RISK — You can’t steal second base and keep your foot on first.”

Pinto, who lives in West Lampeter Township with his wife and two sons, added, “This is the community’s stadium, it’s not my stadium. I’m just lucky enough to work here.”

Other events are planned, along with the team’s 70 home games this first summer of pro baseball in Lancaster since 1961.

Lacrosse, football, baseball and softball, other concerts, such as possibly a Latin Music Night, a concert with the Urban League of Lancaster County or a welcome-back concert for area college students this fall.

Pinto, proud of the work everyone did to get ready for Sunday night’s first show, also is proud of how they got the park ready again for baseball. Like at 9 o’clock Monday morning, for the team’s first baseball camp for kids.

The work for the concert involved all kinds of behind-the-scenes stuff, Pinto recalled.

The Dylan-Nelson people had ordinary and a little out-of-the ordinary requests, anything from port-a-johns to forklifts, tables and chairs to a request ... where in Lancaster can you find rice milk?

They found a place.

“The promoters are used to doing things a certain way. Whatever they needed, we got for them,” Pinto said. And while the promoter took on the expenses, the team gave them “runners,” a couple of guys from the team who just ran out places to get things.

“We weren’t awestruck by the idea of Bob Dylan and Willie Nelson,” Pinto said.

“We all realize there’s a job to be done, and at the end of the day, it has to be good for the fans, and enhance the fans’ experience.”

Also, playing in a smaller stadium in Lancaster has fewer costs than Philadelphia or Washington D.C. would have for a big act, Pinto noted.

It did feel funny at first, “being in Lancaster and having a concert of that magnitude. It was kind of neat, because I thought, “I only have to drive 10 minutes and I’m home.’”

Pinto saved the promoters even a few more bucks: “We used the batting cage as a buffet area for the crew,” saving them the cost of renting tents.

“They loved it, and it saved them a couple of thousand dollars in tent-rental costs and generators and things like that.”

They plan to do that again next week.

Speaking of which, Pinto, a 1982 high school grad, is looking forward to seeing two musical staples of his youth, especially Def Leppard.

“And I get to see them with 7,000 of my closest friends.”

For Pinto as there are for a lot of people in the baseball team offices, there are a lot of 15-hour days, and volumes of “Starbucks and pizza” to keep going.

But Pinto, who was general manager of the Baltimore Orioles’ Frederick Keys minor-league team before he came to Lancaster last year. emphasized that “we do this because we love it, no other reason than that.

“Plus, I’ll be able to relax in October.”
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